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What is Customization?
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Welcome to the new world of customization.
My goal is to provide you with the ability to order customized swarvoski & sterling silver jewelry and customized coin jewelry & key chains.
I also will have links to other sites where there are other customized products based on what YOU want, not what I think you want to buy.
What is Mass Customization?
Mass Customization is the
mass production of individually customized goods and services. Mass
Customization is the cost-efficient assembly of a product from
preconfigured modules or components, in much the same way as Legos®
components can be used to assemble various finished products. Do not
confuse Mass Customization with customization, which involves the
production of a product from scratch to a customized specification.
"Customers do not want choice; they just want exactly what they want." - Joseph Pine II
The
mass customization of products and services depends wholly upon
interactive communication with an established customer base. The Preferred Customer Program
provides a mechanism for such interactivity. Effective one-to-one
marketing is a must to implement successful mass customization.
Mass
Customization of products and services was first anticipated in 1970 by
Alvin Toffler and documented in his book Future Shock. As technology
advanced, Stan Davis delineated the concept of mass customization in
1987 in his book Future Perfect. Mass Customization was not fully
defined until 1993 when Joseph Pine II wrote the book Mass
Customization: The New Imperative in Business. Mass Customization takes
the identification and fulfillment of the wants and needs of individual
customers and integrates it within a manufacturer without sacrificing
efficiency.
The evolution of information technology makes mass
customization a reality. First, creating and maintaining a database
allows you to tell your customers apart and remember them individually.
Up until a few years ago, the cost of collecting information was
astronomical. Today, you can maintain a database for just pennies per
customer. Today, you can be interactive with customers through our Preferred Customer Program
Customers can actually talk to you. The use of the Internet has made
this a reality, as well as the use of fax, postage-paid surveys and
toll-free calling, coupled with 24-hour customer-service departments.
Mass
Customization technology enables businesses to move mass-production
lines to customization of individual products and services as a matter
of routine.
customizers conduct a dialogue with individual customers to help them
articulate their needs, to identify the precise offering that fulfils
those needs and to make a customized product for them. customizers offer one standard but customizable product that is purposely designed so users can alter it themselves. customizers represent a standard product differently to different customers usually through packaging.
customizers provide individual customers with unique goods or services
without letting them know explicitly that they have been customized for
them.
*Information extracted from an article for the Harvard
Business Review, February 1997, by James H. Gilmore and B. Joseph Pine
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 I ACCEPT PAY PAL https://www.paypal.com/us/verified/pal=stutkus%40comcast%2enet
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I have made some NEW Chakra jewelry. I have also been wearing a lot of ORANGE in honor of my Leukemia patients.
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pay pal verified
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TUTKUS Treasures and CCRN4u2 are PayPal VerifiedPayPal's Verification System allows you to learn more about users before you pay them through PayPal. Verify that the information below is consistent with the business, organization or person you wish to pay.

Email: stutkus@comcast.net Status: Verified Account Creation Date: Feb. 23, 2004
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About ME
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RN part time, Entrepeneur part time, Mom & Wife full time.
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Creative Crystals and Coins by Sherri RN4u2 - Customized Creative Crystals and Coins by Sherri RN4u2 - Customized Jewelry 4 U !
Creative Crystals and Coins by Sherri RN4u2 - Customized Jewelry 4 U !
Creative Crystals and Coins by Sherri RN4u2 - Customized Jewelry 4 U !
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© 2006 All Rights Reserved.
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